Fashion entrepreneurship retail business planning 2nd edition pdf

Trade Contacts. Working at Bloomsbury Current Opportunities. Working at Bloomsbury. Bloomsbury Academic Authors. Open Access. Librarians and Researchers. Social Media. Academic Series. Online Resources. Email Newsletters. Maas Sarah J. Maas Books. About Sarah. Downloadable Free Activities. Bloomsbury Digital Resources Products.

Librarian Resources. Contact Information. BDR Global Catalog. Item added to basket. Checkout Continue Shopping.

Granger Author , Tina M. Sterling Author , Ann Cantrell Author. Add to basket. Add to wishlist. You must sign in to add this item to your wishlist. Please sign in or create an account. Description " This is a useful step-by-step guide for starting your own apparel boutique or online business. Close Preview. Becoming a Fashion Retail Entrepreneur 2. Developing a Road Map for Success 3. Analyzing the Industry and Finding Customers 4. Identifying the Product and the Business Concept 5. Planning a Strategy to Open a Business 6.

Finding the Right Location for the Business 7. Building an Online Business 8. Reaching Customers and Driving Sales 9. Building a Team to Drive Success Planning the Merchandise Assortment Building the Financial Plan About the contributors.

Author Michele M. Granger Michele M. Granger is an independent scholar and a…. Author Tina M. Sterling Tina Sterling is an entrepreneur and serves as a c…. Related Titles. The editors will have a look at it as soon as possible. Delete template? Cancel Delete. Cancel Overwrite Save. Don't wait! Try Yumpu. Start using Yumpu now! Terms of service. Privacy policy. Cookie policy.

For example, a fashion designer who uses entrepreneurial principles to organize, create, and manage ventures within related and connected areas of the fashion industry. Fashion entrepreneurs focus on creating networks within the fashion industry and inter-connected projects with varying aims including education, profitability and profile-building.

Some fashion entrepreneurs work to provide a network of knowledge share platforms , other work to address social and structural issues goals. Register a free business account. Written by entrepreneurs, for entrepreneurs, Fashion Entrepreneurship: Retail Business Planning, 2nd Edition, serves as a. In addition to exploring entrepreneurship, management, and market. Using a hypothetical business plan that builds progressively with each chapter, the book.

Profiles of. In addition to exploring entrepreneurship, management, and marketsegmentation, the text covers tactical elements such as financial statements, cash flow, accessing capital, merchandising,and creating a store on the Web. Using a hypothetical business plan that builds progressively with each chapter, the bookoffers a real-world practical framework for building a successful retail venture and creating a business plan.

Written by entrepreneurs, for entrepreneurs, Fashion Entrepreneurship: Retail Business Planning , 2nd Edition, serves as a step-by-step guide to starting a fashion retail business. In addition to exploring entrepreneurship, management, and market segmentation, the text covers tactical elements such as financial statements, cash flow, accessing capital, merchandising, and creating a store on the Web.

Using a hypothetical business plan that builds progressively with each chapter, the book offers a real-world practical framework for building a successful retail venture and creating a business plan.

Profiles of successful entrepreneurs and exercises allow readers to apply the process to their own concepts.